Last Monday part of the C2W Design and Marketing teams visited the 2014 edition of the SZIDF in Shenzhen China.
The SZIDF is the Definitive contemporary design-led commercial exhibition in China.
The China (Shenzhen) Industrial Design Fair is a modern design trade exhibition presenting the latest products, technologies, materials, services for industrial designers, branding manufacturers, retailers and specifiers. In the 2014 edition of the SZIDF the theme was “Redesigning New Markets” focusing in innovation as a trend of modern industrial design.
The trip started at 10 am. from the C2W HQ in Zhuhai, after three hours driving in the always hectic and chaotic Chinese highways and several refreshing scales we headed to the Convention and Exhibition Centre, located in the Futian district in Shenzhen house of the most iconic buildings in the city.
So we signed in into the Fair and decided to start a visit walking and discovering the booths full design and innovative and trending products from all over China, displaying a wide range of products and services from wearable technologies and futuristic appliances to product design & development agencies and art/design institutes.
After walking in the alleys and observing cautiously the products and prototypes, the day rapidly passed till the time that we needed to leave the Convention Centre due the exhibition hours. Soon after we headed back towards the beautiful city of Zhuhai.
Here are the impressions from the team members that attended the Show: