Posted on / by Seline Chan / in Blog


A private label is a way by which many online businesses in the ecommerce world today can earn great profits and scale up their businesses within a short period of time. Basically, private labels are labels where products are manufactured by one company, but the label is owned by another brand. The biggest challenge for business owners is to find a reliable private label manufacturer. Today most owners work willingly with a private label in China because it means great profit margins and good product quality.

The most popular way to find a private label in China is to do so using the assistance of the internet. Most Chinese suppliers and manufacturers, at least the good ones are listed online with some of the largest ecommerce platforms and hence searching online is the best way to go about it. The advantage of using an online platform is that it lists thousands of Chinese suppliers with a detailed list of their product categories with most of them allowing for the ordering of sample products. Also, the fact that most of the companies enlisted online are reliable and offer high-quality products is also another advantage.

The other way to look up for good private labels in China is to attend some of the biggest supplier fairs that are held in mainland China throughout the year. The advantage of participating in these fairs is firstly, a good number of choices; secondly, the scope of direct interaction and on-the-spot evaluation of samples; and thirdly, the availability of suppliers specific to your industry and product.

Companies usually shortlist 3-4 Chinese manufacturers or suppliers at the onset. The next step is to interact directly with each private label in China to have more details and idea about their product quality, expertise, production unit, deliveries, and prices. Price is a key point here. Low prices always do not mean the best supplier and companies should be wary of the ones that are ready to compromise on price. Another point to take care is the language with most Chinese suppliers not quite conversant in English; private label seekers need to carefully monitor the communication and information flow.