If you think that marketing and selling products in China is as simple as it is in other countries, then you are sadly making mistake. The country has certain rules and regulations which foreign companies must follow if they want to market their China promotional products in the country. Moreover, if they want to make use of Social Media Networking sites for the promotional strategy, they still must plunge deeper to understand the correct rules to promote the stuff.
Chinese attitude towards sales and marketing
Foreign companies should adopt a flexible approach to marketing in China. They must employ the marketing staff from the country itself, even if it means marketing and management or MBA returnees from abroad. The principle of selling and salesperson is much more respected in China as compared to western countries. Companies willing to market the products in China must understand this approach and give importance to the salesforce.
Advertising in China using social media
Different social media networking channels are popular in China, like Tik Tok, Baidu, Toutiao, etc. These are more impactful in the initial stages of promotion and then the rest like WeChat, Facebook, and Instagram followers. This exists due to the attitude of the Chinese people who are more comfortable using the earlier networking sites rather than the latter ones. Hence it will not be wrong to say that digital marketing in slightly tricky here. It is good to employ an agency who is well-versed with the Chinese way of promotion for China promotional products.
Communication is better using Chinese language
Although people in China are comfortable with speaking English. But it still needto get mass attention. So the local language is still the best option. Selling products becomes convincing when using the Chinese language
in the content . Even for emails, people follow the same trend. It is better so that misunderstandings can be avoided. Also the buyer’s attention can be retained.
- Face-to-face medium is the best option
The importance of this tactic is still very convincing. To market the products in China, the companies still must resort to face-to-face communication with the buyers so that they can gather a good response for China promotional products.