Industrial Design & New Product Development Services in China

With 20 years of experience in the manufacturing industry, we are committed to guiding your concepts through each critical phase: from innovative design that captures the essence of your vision, to prototyping that refines functionality and aesthetics, and finally, to manufacturing that ensures quality and scalability. By leveraging our expertise in these areas, we help turn your visions into commercially viable products that are ready to meet the demands of the market.

Why Choose C2W?

Robust Intellectual Property (IP) Safeguards.

State-of-the-Art OEM Manufacturing & Assembly Facility.

Experienced International Management with Local Insights.

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100% In-house Product Design & Development

We don't outsource any part of the design and development process so as to ensure your product is in good hands. Our own product design & development team of industrial designers, engineers, and graphic designers, with decades of time-tested experience combined, are based in both Asia and the UK with clear visions and rich knowledge of different consumer markets.

Our 20-year experience in pretty much all the sectors of manufacturing have made us experts at "seeing the big picture".

By doing so, we are very well-versed in optimizing design and material tolerance as well as eliminating unnecessary steps in order to simplify and standardize the whole manufacturing process and lower production costs. But please keep in mind that none of these efforts will compromise the quality of your product, as our diligent R&D (Research & Design) process, including material and virtual function testing, will ensure zero-tolerance on product malfunction and quality issues to spend less on quality control in the future.

When it comes to your product, we always think one step ahead.

C2W: Driving Sourcing Excellence

Years of Combined Expertise

Our team brings together over a century of combined experience in sourcing, manufacturing, and quality assurance.

Years On the Ground in Asia

With two decades of direct involvement, we’ve built a robust network and unmatched regional expertise.

Vetted
Suppliers

Our trusted network of suppliers ensures reliability, quality, and efficiency in every project.

Completed
Projects

We’ve successfully delivered thousands of sourcing and manufacturing projects, helping businesses of all sizes achieve their goals.

A Look at Who We Serve

Your Gateway to Product Design and Development

Unlock the full potential of your product ideas with us. From concept to market, we guide you through every phase of development with innovative strategies and top-tier manufacturing capabilities.

Explore Our Capabilities

Our Comprehensive New Product Development Services

At C2W, we take pride in offering comprehensive product development services tailored to transform your visionary ideas into market-ready products. Explore more here.

Product Development Consultation

New Product Concept Analysis
Feasibility Studies
Technological Research & Assessment
Brainstorm & Product Ideation
Cost & Time Evaluation
Risk Management
Intellectual Property Protection

Industrial Design & Product Development

Industrial Design
Product Engineering Analysis
CAD Design & 3D Modeling
Iterative Development
3D Printing & Rapid Prototyping

Creative Design & User Experience

Product Design
UI/UX Design
Product Packaging Design
Visual Branding
User Interaction Prototyping

Manufacturing Consultation

Develop Manufacturing Process Flow
Materials and Component Sourcing
Detailed Dimensioned Drawings/Prints for Manufacturing
Productivity Assessments
Manufacturing & Assembly Assistance

Quality Control Inspections

Initial Production Check (IPC)
During Production Check (DUPRO)
Pre-Shipment Inspection (PSI)
Quality Assurance and Compliance
Ongoing Quality Improvement

Logistics & Shipping

Supplier selection and vetting
Component sourcing and cost optimization
Logistics and inventory planning

Our Product Design & Development Expertise

With over 50 experienced engineers and project managers, and around 15,000 completed projects, we like to think of ourselves as experts in a wide variety of processes and product sectors.

Outdoor Ovens

Smart Locks

Fitness Products

Consumer Electronics

Outdoor Equipment

Wearable Tech

Electric Tools

Electronics & Accessories

Hardware & Tools

Plastic Products

Office Supplies

Solar Power Devices

Home Appliances

Automotive Accessories

Personal Care Gadgets

Our New Product Development Process

Because no two projects are alike, we customize our approach to perfectly fit your business goals.
Our tailored approach will allow you to streamline the development and manufacturing processes, minimize risk and improve the reliability of your supply chain.

1. Conceptualization & Feasibility Evaluation

Bring your idea to life with preliminary sketches, descriptions, materials, quantities, and budget estimates to assess feasibility. If your concept shows promise, we’ll schedule a consultation—protected by an NDA—to explore the next steps. Please note that we only partner with companies that present viable product ideas.

2. Route to Market Plan (RTMP)

Once your idea passes the feasibility assessment, we create a detailed RTMP. This plan outlines the precise steps needed to develop and prototype the product, along with clear cost breakdowns. Each stage is mapped to specific timelines, expenses, and deliverables to keep everything on track.

3. Product Definition & Prototyping

Using CAD tools, we develop precise product designs tailored to your requirements. Our in-house 3D printers and trusted prototype manufacturers bring these designs to life for real-world testing. Based on feedback, we refine and iterate to ensure the best possible version before moving forward.

4. Design for Manufacturing (DFM/DFMA)

A thorough DFM review ensures your product is optimized for cost-effective manufacturing and assembly. We create a detailed BOM (Bill of Materials) and engineering files that align with factory standards. Once finalized, we identify the best manufacturers and provide a full list of tooling and production costs.

5. Mass Production & Assembly

We collaborate with manufacturers to fine-tune components and processes before full-scale production. A small-scale production run helps identify and resolve any potential issues. Once perfected, we scale up while maintaining high quality, efficiency, and cost control at every step.

6. Quality Control & Logistics

Rigorous quality control is implemented during and after production to ensure flawless products. Our goal is to eliminate defects and deliver a product that meets market expectations. We also handle logistics planning to ensure smooth and timely distribution to your target destinations.

Please read our FAQ below for more info, associated fees, products we can manufacture, minimum order quantities, and see if your project will be suitable for us.

Read our FAQ below

Why We’re the Perfect Partner for Your Next Big Idea

End-to-End Product Development

We are a one-stop shop for product design, prototyping, manufacturing, and quality control that can streamline development and ensure consistency across different stages.

Robust IP Safeguards

Your IP is treated with the highest level of confidentiality. Our team is committed to safeguarding your designs and sensitive information throughout the entire product design and development process.

Proven Expertise in Innovation

We know that innovative and well-designed products are crucial for success. Our team of skilled designers dedicated to bringing your ideas to life through cutting-edge product design and development.

Customization and Flexibility

Our services are designed to meet specific client needs, offering tailored production options and adaptable manufacturing solutions to accommodate unique product requirements and market demands.

Indispensable Assistance...

C2W has been a fantastic partner in the development and production of a novel product.

- Sterling Cannon, Sirics

Superb, Reliable Service!

I have worked with C2W over many years and the service has been excellent. C2W takes away the risk of dealing in Asia direct with suppliers given the times we live in at the moment.

- Brian Black, WBD Global Limited

Find Your Answers Faster In Our Popular FAQs Topics

Do you handle both design and manufacturing?

Yes, our team at C2W handles both design and manufacturing. We offer end-to-end solutions, from product design and development to full-scale manufacturing and quality control.

Our experienced engineers and manufacturing specialists work closely with clients to ensure their products meet the highest standards of quality, functionality, and cost-efficiency.

Whether you need assistance with concept development, prototyping, or mass production, we have the expertise to bring your ideas to life.

How long does the product development process take?

The product development process varies depending on the complexity of your product, the level of customization required, and the manufacturing process involved. However, our team typically follows a structured approach that can take anywhere from a few weeks to several months.

For simple products with minimal customization, the process may take 6-12 weeks, including design, prototyping, and initial production. More complex products that require extensive research, multiple iterations, or regulatory approvals can take 6-12 months or more.

Our team ensures efficiency at every stage, from concept to production, while maintaining high-quality standards. If you have a specific timeline in mind, we can work closely with you to optimize the process.

What is the typical cost associated with developing a product?

What makes C2W stand out in the industry?

1. Over 20 Years of Experience

C2W has been operating for more than two decades, helping businesses navigate the complexities of manufacturing in China and Southeast Asia.

2. British-Owned with Western Management

Founded by British entrepreneurs, C2W follows Western business practices and quality expectations while having deep local expertise.

3. Comprehensive End-to-End Solutions

C2W is more than just a sourcing company. It offers a full suite of services, including:

Product Development – Assisting clients from concept to production.
Manufacturing & Sourcing – Helping businesses find the right suppliers with cost-effective solutions.
Quality Control & Inspection – Ensuring product reliability and compliance with international standards.
Supply Chain Management – Streamlining logistics and production efficiency.

4. Strong Supplier Network & Vetting Process

C2W has an extensive network of pre-qualified factories across China and Southeast Asia.

5. Quality Control & On-the-Ground Presence

Unlike many sourcing agencies that operate remotely, C2W has teams on the ground, conducting factory visits, audits, and quality control inspections.

How do you protect my intellectual property?

1. Strict Non-Disclosure Agreements (NDAs)

C2W signs NDAs with all clients and suppliers to ensure confidential information is legally protected.
Employees and manufacturers involved in the project are also required to sign NDAs.

2. Supplier and Factory Vetting

C2W only works with trusted and vetted suppliers who have a track record of respecting IP.
Suppliers undergo rigorous background checks to minimize risks.

3. In-House Prototyping and Design Services

C2W can handle prototype development in-house, preventing premature exposure of your design to external manufacturers.

4. IP Registration Assistance

C2W advises clients on registering trademarks, patents, and copyrights in China and internationally to strengthen legal protection.

What happens if there is an issue with the final product?

If there is an issue with the final product, our team takes immediate action to resolve it. We follow a structured quality control process to identify the root cause and determine the best course of action.

Depending on the situation, this may involve reworking the product, replacing defective units, or working with the manufacturer to implement corrective measures. Our goal is to ensure that you receive a product that meets your specifications and quality expectations.

Additionally, we maintain open communication throughout the resolution process to keep you informed every step of the way.

Let's Design and Develop Your Product Together

Transform your vision into reality with our industrial design and product development services in China. Partner with us to unlock innovation, accelerate time-to-market, and achieve unparalleled success.

Reach Out to C2W Today